Hello, I am Sudha Goli

A Product Designer, Researcher, and DesignOps enthusiast.

With over a decade of experience designing for complex enterprise and consumer ecosystems, I bring a blend of curiosity, systems thinking, and empathy into everything I build. I've led strategic design initiatives at InternationalSOS, Etihad Airways, Honeywell, Qualcomm, and OpenText.

Currently, I’m diving deeper into DesignOps and behavioral economics — two disciplines that help me build scalable systems and craft design that not only looks good but drives better human decision-making.

Some principles I work by:

Collaboration is the shortcut to clarity.
Documentation creates design memory.
Strategy and craft are inseparable.
Great design is invisible, but measurable.

Appreciations I am most proud of...

"Sudha has consistently demonstrated exceptional strategy and design thinking skills, always approaching complex problems with innovative solutions. Her ability to collaborate effectively and lead workshops has contributed significantly to our team’s success. Sudha’s attention to detail and dedication to delivering high-quality designs have been invaluable, making her an asset to any organization. Her professionalism and commitment to excellence are truly commendable."

Ali Asger

Head of Digital | InternationalSOS

Queen of consistency "Your contribution in documenting the UI and other aspects such as gesture, task flows and use cases is highly appreciated. These documents are so helpful to our engineering & QA teams at different stages of development cycle. Most importantly, your involvement in this helped our team to achieve the consistency of our design language in both platforms very well."

Jayakumar Vasudevan

UX Manager | Digital14

"Sudha has put in commendable efforts on the HMR Web reporter tool development, which is an important part of Aero PMO tool suite. She has a very organized way of working. She collaborates well with the HMR dev team, giving timely & relevant inputs. She spends time & effort to understand the stakeholder requirements in detail & also validating them. Sudha also makes sure we as stakeholders, understand the process she follows. She communicates well, is receptive to opinions & ideas and is always ready to help."

Sandeep John

Senior Project Manager, Honeywell